*PROBLEMS & LIST OF POTENTIAL SUPPLIERS IN MARKETING*

~Problems~

1. Competitor

Within a market businesses are faced with direct competitors. These are firms that produce the same or very similar goods and in our case we have a lot of company who producing earphone/headphone. However, most product are differentiated in some way and our product have our own unique selling point which is we allow our customer to customize their own item(s) with their own creativity.

2. Supplier

In this market we have to face many problems that involve in supply component for our item(s). At first place the problem is about the supplier refuse to deal with our company. Generally, businesses may decide the best supplier for our own company but the Competition and Consumer Act 2010 does not give everybody an absolute right to be supplied in whatever the circumstances so it will lead to several problems on having the best supplier.

3. Promotion

Personal selling-lack of employee who can make it person-to-person or face-to-face communication between seller and prospective potential buyers. Mass communication/direct marketing (advertising –due to advertising many forms and usages, it is difficult to make generation).

4. Ineffective Institutional Memory.

Accurate information, history of pervious passes and failures, and the ability to recognize patterns that link seemingly unrelated data points is important in marketing. Unfortunately, knowledge in many marketing are  not arranged in an orderly manner. It's in the heads of individual workers, on shelves, on people's hard drives, in long forgotten filing systems. When people leave, the knowledge of the company will loss. Information loss is a huge productivity killer for marketing teams.

5. Restricted creativity

The contribution of many people in a task will produce a good creativity. A consequence of the individual contribution is constrained creativity. When the entire creative burden falls mostly on one outbound marketing person, the ability to think out of the box can be severely impacted. Creative synergy results from many minds thinking as one.

6. Narrow marketing mix

Many companies are depending with the success of too few marketing programs. Whether it is lead generation, public relations, trade shows or advertising, the whole dependence  on any one particular program can derail a company-especially if a key program unexpectedly loses momentum. In the meantime, programs that could have had strong leverage never get a chance to prove their mettle.

Lists of potential supplier

1.       IVON Internation Co. Ltd.

Basic Information

Ÿ      Company Name: IVON Internation Co. Ltd.

Ÿ      Business Type: Manufacturer, Trading Company 

Ÿ      Main Products:                 Bluetooth headset, Bluetooth, Notebook 

Ÿ      Brands:                 IVO 

2.       My Connect Star Enterprise

Basic Information

Ÿ      Company Name:              My Connect Star Enterprise

Ÿ      Business Type: Trading Company, Distributor/Wholesaler 

Ÿ      Main Products:                 Bluetooth Hands free, Headset 

Trade & Market

Main Markets:

v  North America

v  South America

v  Eastern Europe

v  Southeast Asia

v  Africa

v  Oceania

v  Mid East

v  Eastern Asia

v  Western Europe

               

3.       TPLUS CELLULAR

Basic Information

Ÿ      Company Name:              TPLUS CELLULAR

Ÿ      Business Type: Distributor/Wholesaler

Ÿ      Main Products:                                Bluetooth headset

*BUDGET FOR SUPERNOVA*

Estimated Budget

Item	Price (RM)
1.      Earphone i)                    Ear bud ii)                  Cable iii)                Adaptor plug	1.00 5.09 35.90
2.      Headphone i)                    Ear pads ii)                  Ear pads cushion iii)                Cable iv)                Holder v)                  Adaptor Plug	7.90 23.99 5.09 3.95 35.90
3.      Packaging Box i)                    Earphone ii)                  Headphone	15.00 20.00

*3rd REFLECTION*

In the lecture APK ago, I learned from the activities carried out by Miss Elaine. I can see through feelings become a supplier. Although at the time I and my partner did not get a good result, but I am satisfied that we are willing to work to find entrepreneurs who are looking for suppliers. It teaches us that the activity of entrepreneurship is very important in marketing. Someday if I once again become a supplier in the world of work, I will try my best to be a commitment supplier.

~Dinie LCK~

What I've learnt?

In the previous class, we had fun playing monopoly-like games. Not only for fun actually, the games thought us the real entrepreneurship world through this simulation game. Everyone must take one responsibility as a supplier,entrepreneur,customer and employee. Each of the position played a vital role in the business world. Customer have the buying power, without customer the business will not run. The supplier provide the supplies to the entrepreneur, without them, entrepreneur will have nothing to sell. So, everyone is needed for everything to run smoothly. As the saying goes, "United we stand, divided we fall."

--_|AFFAN NASRUDDIN|_---

Reflection for Week 3

 As for the third weeks entering into APK class conducted by Miss Elaine,there are several reflections that i can made :

1,This week, I learned that everyone in the social division of labor although different but are very important.

2,This week everyone in interactive knowledge learned in Hamburg and bread trading.

3,This week, I learned that looking for work is very not easy. And the understand simple social division of labor in advance so that they can apply in my life. 

~~~Wang Di~~~ 

What have I learnt?

I have learnt that we should not blame fate when things are not going your way; instead work your way out of your misery. Why do I say this?? Because my role for last week is the employee.  Unfortunately, because of stiff competition and fussy employer I was unable to get any job. Some employers just don’t want to employ workers because they said it’s costly. Stingy bunch of people!! Sad, huh? Well, at first, I was discouraged but I found some friends of the same fate and we tried to open a new business. We’re not giving up easily!! We to have to make a living you know.. At last we open our very own business and did some dealing with the supplier. Again, luck was not our side as when we are about to start our business Miss Elaine stop the time.

How do I feel?

Frankly, I felt miserable!! That was one of my worst moment in Miss Elaine’s class. But I learned to get up on my feet and create a job for myself. Well, you know what people say, “Champions don’t wait for opportunity to come, They CREATE opportunity.” So, it was a sweet and sour memory and no hard feelings….PEACE!!

Where can I apply this?

Well, obviously the real world is 100 times harsher. Therefore, I should be mentally prepared for job-seeking and be ready for ALL outcomes.

~M. UZIE~

My Reflection (Oct, 25 2012)

The Wave~~~

Life is full of wave. Sometimes we’re up and at some moment we’re at the bottom most oceans. How can we survive this? We need to know that we’re not the only person who experienced this. Many peoples from different part of the globe experienced the same things. In facts, unruly life is a compulsory thing in our life diary. One way to get through of this wave is by having companionship. Only with family, friends and people who surround us can we life our live with happiness and colours. And remember, when there’s no one around us, GOD always there for us. For every millisecond, not even once will He leave us alone. Keep smiling and know that everyone is with us… J

Monopoly $$

Money drove people to do work. It’s what motivates people. Again, in this play game, we need to have cooperation with one another. One party may not be able to function when another party is not there. Chances are everywhere, so our job is not to wait for it to come but to chase for it and grab it once we reached them. That’s what I can deduce from the experience experienced by the unemployed employee. Money is created to be spent. As a customer, we need to spend it wisely. Suppliers and entrepreneur need to be creative to come up with ideas that can blow customers mind away. Last but not least, this game was awesome. Thanks for the great day. J

~Calvin Fernandes~

Q : What had I learnt ?

On Wednesday (24/10/2012) the students are given with a task to experience the real life of entrepreneurs (sell burgers). The students are divided into several groups:-

a) entrepreneur: have a market

b) supplier            : supply items

c) employee         : preparing own resume to apply a job with entrepreneurs

d) customer          : choose the best entrepreneur to invest the money

e) banker              : handle the money flow from the bank

Monopoly’s money is used for this task. I joined the entrepreneur group and with 2 other friends we allocated the money given to pay monthly rental for our shop, utility and 5% of tax for each RM2000.00 (salary of the employee is not stated as we not hiring any of them).

For this task, I have to compete with other entrepreneurs to make sure my group can roll our modals. In order to have items from supplier, I have to bargaining with them and use my creativity to attract the customers. I can said that we are succeed when we able to have regular costumers.

Q : How do I feel?

I feel that technically activity will have more impact to the students rather than theoretically.

Q : When and how do I apply?

I have learnt many skills from this task especially to grab the opportunity before we lose it and I should be more aggressive to gain something in positive ways.

~Farhah Zahirah Zuhaimi~

*2nd REFLECTION*

tuesday, 23 October 2012

Reflection for Week 2

 What do I feel?

In the past week, I feel I do is not good enough, not able to do that unity is strength But in Miss Elaine speech I learned the importance of unity, not better communication and responsibility of our generationcommon problems of the people, I want to pay attention to in the following activities and be corrected.

Thank you, Miss Elaine speech.

~Wang Di~  

☺Lesson learnt.

For the last week activity, I learnt that, we can't blame others for the problem occur ed. We need to cooperate in order to solve it. "united we stand divided we fall". Furthermore, we need to think from other party's view to have better understanding on how they feel and experienced from the problem.

♥What do I feel?

I feel very scared of the real world of entrepreneurship. As other keep blaming each other for the mistakes. No one take a responsibility from it. I think our generation can change this perception and this bad business habit to go forward and compete with other company worldwide. :)

☻How do I apply?

As my ambition to be an entrepreneur in the future, I will surely apply what I've learnt from previous lesson. =D

Thanks Miss Elaine for the lesson thought. muahhss.. :D

~Affan Nasruddin~

What I learned now is that I am able to know a bit about the entrepreneurial activities through the lecture last week ago. The activity involves the actual reality in the world of entrepreneurship. I could feel how to be a customer in the job and I can also feel what it's like to be characters like managers, suppliers and so even though I did not bring thier character. I feel satisfied with the activity. I hope I was able to identify the constraints in the entrepreneurial world someday.

Always be success!! ^_^

~Dinie LCK~

Q : What had I learnt ?

Last week class on Wednesday (17.10.2012) I learnt to force myself to being critical in thinking. We were asked to play on certain role and I in a group of students act as investor. We have to solve the task given in a short period and we able to do so. From this situation I manage to lead myself to be more critical and creative in thinking process. Besides I also have been exposed to the real life of entrepreneurs.

Q : How do I feel?

For the last session, I think it is another energetic performance by Miss Elaine. Besides, this class is full of dramatic action (Aladdin & the Genie). The learning process in the lecture hall has taught students on critical thinking skills and leads them to perform the problem solving skills.

Q : When and how do I apply?

I will apply my skill of entrepreneurs in my future when I involves in entrepreneurs life. Furthermore, I will apply the concept of `not pointing others for the things happened´ in my daily life.

~Farhah Zahirah Zuhaimi~

What have i learnt?

Well last week unexpectedly i was elected to become the new group leader for this week and I can feel the burden on me... Honestly speaking.

First Activity

Miss Elaine ask us to do 3 simple steps which requires BIG movements and allow us to express ourselves confidently.

Comments: It was ok but could have been better

Second Activity

TOP MANAGER : Calvin

EMPLOYEE : Affan

CUSTOMER : Dinie

SUPPLIER : Farhan

INVESTOR : Ira

COMPETITOR : Fauzi

McD has a problem in which WHO has released a report regarding its hazardous food. All of the above argue nstead finding a solution. In my opinion, in business a solution has obtain FAST so pointing finger is no use. MORAL OF THE STORY: SYNERGY is Important.

About the assignment

Its a head cracking hard one, but im hoping i can go through this... HWAITING!!

~Calvin Fernandes~

First of all, a very INTERESTING (!!!) approach of teaching and learning... 

An unusual way to implant knowledge to us... I was a bit passive back then, that's where I realized that I personally need to overcome my passiveness with spending more talking and interact with others... 

I personally found out that this class not only open our eyes and mind to business life alone but mind opening to how organisation actually carried out as well... 

I will be a Director to a program soon, so, I discovered that the method you have thought us is actually very helpful... It is very important for us to listen to everyone's point of view and help by encouraging and supporting them not by blaming them with what their did wrong... We need to be supportive to each other and that's only how an organisation will be able to work with success... 

To sum up... last week's lesson was AWESOME and very helpful not only in business life also in our daily life too... Looking forward for the next lesson and ENJOYMENT!!!

HEEE~~~~  XD

~M. Uzie~


As for the second weeks entering into APK class conducted by Miss Elaine,there are several reflections that i can made;

1)This week i learn that when a problem arise in a company,action that need to be taken is by finding the cause of the problem and solve it,rather than blaming each other.

2)Class for this week is interactive,enjoyable,and effective

3)The knowledge i have learnt can be applied not just in bussines,but also in daily life.

~SerbanPutih92~

*1st REFLECTION*

Born in October 23^rd 1993, I, Mohd Fauzi Bin Jaini, is one of the member of the group 3 for APK class. I am a SYMBIAN3!!! I like spending my free time doing things that most people do. I like drawing, singing, and surfing internet as many teenagers nowadays do. But something that differs me from them is that I like to spend myself thinking and sometime talking to myself as well. Sounds crazy but that's how I actually make myself feeling better. I am taking Ecology and Biodiversity course and wishing to be a zoologist that will make use of all the potential that Malaysia have provide with its richness in biodiversity to help Malaysian current economic level.

1. What I have learnt from last week APK's class?

APK class have been a mind opening to me for it have given me some bit of awareness for me to increase my soft skills and many values in myself. I might have already be able to talk in public, but when it come to teamwork, it will be the toughest task for me to be able to cooperate with my team members a 100%. About the last week session, I am begging for your apology because for some reason, I had failed to attend the class. But from what i've heard from my friends, it was cool and awesome. Lots of changes happened with the atmosphere of learning with you become our new lecturer. But not to forget our pervious lecturer for his interesting lessons. So, I am looking forward to experience the awesomeness of your class this week.

2. How do I feel?

Well at first, I was really energised by the fact that I am going to study enterpreneurship. Seriously, I am very interested in stuff like this. It's not only boost our mind to be more creative and innovative but also will teach us how actually to live the life we are living right now. There are plenty of opportunities out there waiting for us to grasp and seize it. The feeling is remain quite good but of course as a student there are some rough time and rocky mood for us to study some stuff we assume as not important. But we are WRONG! This class is important and awesome for our future life.

3. Where and how I can apply what I have learnt?

All of this lesson that we learn is applicable at anywhere and at anytime. This is applicable regardless on gender, age, race and all social aspects on the people we work with. Life lesson is priceless. Do it without hoping for anything in return. This lesson is mainly to build our ownselves to be much better. Help peoples who in need and at the same time it will also help us in restoring our humanity on others and of course will help our community, nation and hopefully the whole world.

Heeeee :)

~M. Uzie~

MY NAME IS FARHAH ZAHIRAH BINTI ZUHAIMI (930822-14-5884) AND I AM FROM FACULTY OF SCIENCE (BIOLOGY) STUDYING ECOLOGY AND BIODIVERSITY. THE FIRST YEAR STUDENT AND MY MATRIX NUMBER IS SEE120007. I AM A MEMBER OF GROUP 3 WITH ANOTHER SIX FRIENDS.MY APK'S LECTURE IS ON WEDNESDAY AT 3.00-5.00 PM AND BESIDES HAVING AN APK'S TEXTBOOK IN MALAY VERSION I HAVE APK'S NOTES IN ENGLISH VERSION SO I'VE LEARNT APK IN BILANGUAGE.

Q : What had I learnt?

A : I had learnt a lot of entrepreneurship skills through out of this course. Based on module, each week I'll learnt new thing such as the concept and development in entrepreneurship, the ethics, process of identifying, evaluating and choosing opportunities and many more. This course lead me to think out of the box so that I can prepare to survive in future entrepreneurs world. Besides as a Muslims I also have been exposed on the boundaries of what I can and what I can not do in business and also how to relate the business with politic, economy and society in business in a good way.

Q : How do I feel?

A : First and for most I would like to touch on how Miss Elaine conduct the lecture. Based on what I had see for two hours on APK's lecture, you are such an energetic lecturer and you have done a great job because you make the hall keep awake and run the activities as you told (Encik Syukri had told the lecture previously that a lecturer is great compared to a mother because 1 lecture can make all students in lecture hall sleep compare to a mother who had difficulty to make their child fall asleep).

Secondly, I love to say that I feel this course is very interesting and students can gain a lot of knowledge of current issues in business especially in Malaysia eventough some students said that they attend the class because it is compulsory. I do gain a lot of skill in entrepreneurship for my future business plan and I glad to share my knowledge with others.

Q : When and how I apply?

A : Before this my family had involved in fragrance business and something goes wrong. The business no longer can be run and a couple of months now we try to have a new scope of business and all those basic things and skills that I have learnt  I will apply to our business and I will correct all our mistake to lead us perform well in our future family business. All the info that I gained from this class will be my guideline to promote my family business.

~Farhah Zahirah Zuhaimi~

About the Man!!

Hi guys, I’m Calvin Fernandez and I’m taking Ecology and Biodiversity in UM. Proud to be a k-pop fan and always on food hunting (I sincerely do love food). Aspiring to be a Marine Biologist, I hope that one that I can change the world to be a better place for all God’s Creation to live harmoniously.

What had I learn?

 Well one thing is for sure: MONEY makes the world go round. What better way to manage and make money than by being an entrepreneur. Not only will you benefit the country, you will also enjoy BEING YOUR OWN BOSS; working at flexible hour and NO ONE to boss you around. Pushing money making factor aside, to start a business require great passion and hard work. Nothing is free. By instilling values such as RESPONSIBILTY and GOOD LEADERSHIP, we will be able to lead our company towards success and inspire those working with us to have the same burning passion. I’ve also learnt that as human we make mistakes and IT’S OK to admit we make them. But it’s even important TO MEND your mistake by not repeating it like Donald Trump who has fall into bankruptcy 3 times before becoming the mega rich guy he is now. When in DILEMMA the best thing to do is to trust in God and TO TRUST YOUR GUT as, “the best decision is the one that you don’t make” (Donald Trump…again).  Besides, here’s a quote from Tun Dr. Mahathir “ A good education is nothing without strong moral values, as both are needed to create great leaders” (NST 8 OCT 2012).

How do I feel?

Seriously….. It was SHOCKING!!! In my whole life I’ve never met a lecturer as enthusiastic and energetic as you. From the first impression you are already inspiring so I CAN’T WAIT for what you have installed for all of us. Miss Elaine, you made me realize that to reach my goal I have to work hard to reach it and stay firm to what I believe is RIGHT. When I knew that I have to attend this course, I knew that it is going to be boring but believe it or not I’m starting to think I want to start my own business though it is still frankly vague. 

Where and how do I apply this?

Knowledge is applicable anywhere if you are CREATIVE. A knowledge that has no use for you is bad for u!! What’s the use of entrepreneurial skill when I aspire to become a marine biologist? Well surprisingly:

a)     As a marine biologist I have to be responsible and accountable for every research I do

b)    Understand and work well with my college by fostering a good team work

c)     Resourceful by finding fund to support project and research

d)    Good networking with all scientists from around the world to enhance better and faster understanding of science.

~Calvin Fernandes~

Name: Dinie Liow Chun Khong

Faculty & course: Science, Ekology & Biodoversity

Matric num.: SEE120006

Group: Group 3

About me: Must be success for future & afterlife~ ^_^

What Had I Learnt?

What I learned by this in APK subject, I know little of the all-round definition of entrepreneurship and can know that APK is important to our daily life. To be honest, I still cannot understand this concept of entrepreneurship but I will try again to study it from time to time.

How Do I Feel?

Honestly, I feel don't know anything because I only know a little about entrepreneurship because I not interest about this subject. In view of this subject important to survival, I will attempt to do to 'like' this subject. Wish for me in this venture. ^^

Where & How Do I Apply?

I will try to apply this fundamental this subject possible. Everywhere else I will apply them. Maybe I'll do is buy and sell individual affairs. I might as well sell my own product. With indirectly I can improve the economics of myself & family.

~Dinie LCK~

About Me,Myself and I.

My name is Affan Nasruddin bin Roshidi, I was born in Terengganu. Taking Ecology and Biodiversity program like all of my other apk's team members.In my free time I love singing jiwang's song and sketching. My worldly ambition is to own my own livestock farm!yaay!!as I love playing with animals especially with cats and chickens and at the same time, make em' as a source of income too. :)

♥♥My Feelings♥♥

Frankly, I am really into this subject as I am really interest to be a entrepreneur in food industry one day. The reason I want to be an entrepreneur is that, I don't want to depend on other to give me an income. I should generate my own income and give the job opportunities to peoples. And also to be rich,of course.hahaha... As Prophet Muhammad SAW said, 9 out of 10 world's rizque (income) come from business. ☺

How Do I Apply 

I will surely apply the knowledge that I got from this course to build up my own business empire one day. This course doesn't just taught me about being a entrepreneur, there are also many other things that I've learnt so far. Such as:-

1)How to be confident to come in front and talk with hundreds of audience

2)How to collaborate with other people in order to success.

3)How to think critically.

4)And many others that I cannot state it all in here.

Terima Kasih Thank Youشكراありがとう谢谢Dankeշնորհակալությունתודה

~Affan Nasruddin~

About me

  Hello everyone, my name is Wang Di.

  I'm a Chinese from China.

  I love my faculty and this APK course.

How do I feel?

  I'm really lucky to join this course and have such good teammates.

  I've leant a lot from it.

  Besides of making money,

  I learn more about teamwork,

  everyone is important in a team and we must work together.

How do i apply?

 To be honest, I'm not interested in business at all

  But I can still apply something from APK course

  It teaches me how to work as a team

  And also importance of time management

  which are both useful for my future life.

 Thank you all.

                                                                                     SEE 110702

                                                                                            Wang Di

~Wang Di~

MY REFLECTION

Name : Mohamad Farhan Bin Mohd Zaid

Faculty : Science under ISB taking Ecology and Biodiversity

After attending several weeks of APK classes there are several brief reflections that can be made.

1)I had learnt the theory and knowledge of entrepeneurshp,but not yet the skills.This course buid up the spirit for me to be an entrepeneur.

2)I feel interested on further joining this course not just because it is compulsory,but also because there are lot more skills and knowledge that i need to gain and grab from both lecturer.

3)My future planning is to build up my own consultancy company on managing ecology and biodiversity of this world,so maybe all the skills and knowledge that i had learned in this course will be tested and applied there.

~SerbanPutih92~