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Monday, 15 October 2012

Financial problem in Nokia (Q1 of 2012)



Industry: Communication (Smartphones)
Company: Nokia
Problem: Financial problems

Nokia Burning Cash

As a user of Nokia myself, currently using Nokia C7, I found out that Nokia is constantly facing financial problem to stay relevant to the ever-evolving market. With the cost of Nokia's debt rising, the most bearish of analysts in a Reuter’s poll said the company could even be at risk of default if it fails to slow the burning of its cash. Over the past 5 quarters Nokia has eroded 2.1 billion euros and analyst are expecting Nokia to burn almost 2 million euros for the next 3 quarters. For the Q1 of 2012, Nokia suffers from an operating loss of $1.7 billion, with a net loss of $775 million. Originally they thought that they might gain a little profit but things just don’t go their way. Not surprising I would say… (Nokia Q1 2012 results pdf) 
Why is this happening??

In the shadows of the emerging GIANTS like Samsung and Apple who are constantly releasing fresh smartphones, Nokia seems to be suffering from the massive drop in Symbian sales. Even with its new high-end Symbian phone Nokia Pureview 808, Nokia barely able to compete with the GIANTS.
The New Nokia Lumia 920
Nokia Pureview 808 with 41 megapixel camera

Although its Windows Phone Lumia handsets have shown some signs of promise, they are also in no way made up for its plunging number of smartphone sales following its decision to drop its aging Symbian OS.

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